Maná at the UBS Arena

When Maná, the biggest Latin band in history, booked a show at UBS Arena, it wasn’t just another concert—it was a chance to create an epic cultural celebration across New York City. But with no “citywide takeover” budget, UBS needed a high-impact promo that made the event feel massive without massive spending. They turned to Sageworx to make it happen.

Rather than relying on an expensive OOH media buy, Sageworx deployed a targeted grassroots strategy, selecting key areas for wild posters and street stencils, then using post-production magic to expand the reach. We scripted and produced a cinematic teaser, filming real marketing efforts while layering in stock footage and special effects to make Maná appear everywhere—on taxis, billboards, and even projected onto the Empire State Building.