First Horizon Bank Content Production

Client: First Horizon Bank
Year: 2025
Category: Content Strategy & Production
Services: Content Production, Art + Copy, AI Engineering, AI Orchestration, Workflow Optimization

In a crowded and tightly regulated financial market, producing high-value educational content is often slow, generic, and bogged down by compliance. First Horizon Bank (FHB) needed a smarter approach: content that could cut through the noise, meet strict legal guardrails, and scale efficiently across two very different audiences.

FHB needed more than production support — they needed a partner who could set the mold for smart, efficient content. The goal was to build a repeatable content engine that positioned FHB as a true financial partner, answering the real conversations happening among high-net-worth individuals protecting their wealth, and ambitious SMBs looking to grow, better serve their customers, and invest their earnings wisely.

The Sageworx team of writers, art directors and producers stepped in as an extension of FHB's internal team, developing a dual-track approach: delivering a high-quality content sprint today, while piloting the AI-assisted workflows of tomorrow.

For SMBs, we developed content that spoke directly to founders and startups navigating modern payment solutions to better serve their customers and scale. For Private Clients, we crafted wealth-focused retirement strategies that moved beyond generic advice to address how high-net-worth individuals can best invest and shelter their earnings. Every piece — from cornerstone guides and medium-form articles to interactive quizzes and social graphics — was tightly aligned with FHB's brand guidelines and tone. By anticipating line-of-business guardrails and embedding fintech disclosures from the start, the content didn't just stack up against competitive articles; it stood out — and sailed through approvals.

Simultaneously, we launched a proof-of-concept to solve a broader production challenge: animating FHB's established visual assets at scale. Using a hybrid, human-directed AI workflow trained on FHB's specific illustration style, our team could generate on-brand assets and handle repetitive animation tasks without sacrificing creative control or brand integrity.

The result? Sophisticated, brand-aligned content that answered current audience needs, moved faster through legal review, and laid the groundwork for a smarter, more scalable content engine — now and into the future.

Need a strategic partner to help scale your content and set the standard for your brand without getting bogged down by compliance? Let's build a smarter approach together.