Andrew Waters
“The perfect shot and the perfect user experience have one thing in common: a relentless pursuit of the details.”
Character Metaphor
If Markiplier Had a Mindmeld with Chris Burkard
Andrew is an adrenaline junkie with a penchant for sharp turns, steep drops, and snapping the perfect action shot. But don't let the mud on his MTBs fool you—he's just as comfortable in a photography studio or behind a computer screen, manipulating the raw elements of light and shadow to tell a visual story. With over 20 years of experience, he's the award-winning creative who has led identity and web design for giants like Turner Sports and Warner Media, built a design system for Hyatt Hotels, and helped shape the Peacock Sports Pass brand from the ground up. He's a relentless advocate for human-centered design, a passionate mentor, and a self-proclaimed geek who's always exploring what's next—whether it's state-of-the-art photography equipment, innovative bike tech, or the latest design software.
Favorite Tools
A well-worn camera, a clean design system, and a powerful new AI model to push creative boundaries.
Selected Work
Verdant AgriTech Dashboard
A real-time agricultural intelligence platform connecting IoT sensor networks to intuitive dashboards, helping farmers optimize crop yields while reducing water consumption by 31%.
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